Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.
For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.
https://econsultancy.com/blog/69690-what-is-cross-channel-marketing-and-why-do-you-need-it/
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