Calif.--(BUSINESS WIRE)--NetBase, a global leader in enterprise social analytics, today announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly integration headaches by providing standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geo location.
https://www.businesswire.com/news/home/20180627005952/en/NetBase-Launches-Cross-Channel-Customer-Experience-Analytics/
Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.
For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.
https://econsultancy.com/blog/69690-what-is-cross-channel-marketing-and-why-do-you-need-it/
