A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website.
It is not just about collecting feedback, but also about focussing on customer insight and follow-up action.
https://mopinion.com/digital-customer-experience-looking-beyond-the-feedback-hype/
If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight.
https://mopinion.com/digital-customer-experience-the-sum-of-insight-and-action/
Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
Partnering with Mopinion and their leading customer review platform since Spring 2014, more than 1000 customer reviews of Kia cars have been posted to the company’s website – with an average product satisfaction rating to date of 8/9 it encourages prospective customers to download more information about the product or even make appointments with dealers directly for test drives.
https://mopinion.com/kia-starts-marketing-campaign-with-mopinion-reviews/
Being 9.1km (5.6 miles) outside Amsterdam city centre and being well connected to the road network of the Netherlands and beyond, car travel is a popular choice for many airport users and Schiphol Airport’s official parking facilities offer a convenient and competitively priced option.
https://mopinion.com/case-study-schiphol-airport-car-parking/
For a website implementation, Mopinion delivers a Javascript tag. The script can be placed on all the URL’s of a domain, or the specific pages you want to deploy the Mopinion feedback forms. There are two possibilities to place the script on a webpage.
https://mopinion.com/js-tag-implementation-website/
Google Tag Manager is a free tag management system. Instead of implementing the Mopinion script directly into your webpages’ HTML code, you can install the tag manager script once and control the Mopinion script from within Google.
https://mopinion.com/installation-mopinion-via-google-tag-manager/
Mopinion is specialised in the field of customer feedback via web and mobile platforms, and conducts an annual Benchmark study among professionals to the status quo of Digital Customer Experience in the Netherlands.
https://mopinion.com/digital-customer-experience-benchmark-2015/
Luckily there are countless resources available these days for monitoring customer experience, and provided we use these resources the right way we can prevent or remedy a lot of irritations. We have put together a top 10 of irritations based on the customer feedback that we collect for our clients.
https://mopinion.com/the-ten-biggest-website-irritations/
2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website.
https://mopinion.com/mopinion-launches-new-website-2/
