Technology start-ups require sound marketing goals as part of the overall business plan. This ensures new business, which is a source of revenue to cover operational expenditure. Startups offering software as a service, SaaS, need to employ a distinct marketing strategy to break into the highly competitive industry.
https://mopinion.com/winning-strategies-to-grow-a-saas-startup/
How many times have you called your credit card or insurance company only to plow through a grueling five minutes of automated options before being put on hold for the “next available representative”? After being reminded that “this call will be recorded for quality assurance purposes,” another five minutes drag by before you’re finally talking to a human being.
By this time, you’re frustrated and exhausted, and you wonder how any company concerned with “quality assurance” could put you through such an obnoxious ordeal.
This is an example of an awful user experience (UX) – from its clunkiness and inefficiency to its total lack of regard for the customer’s time, this kind of call center gauntlet is doing the company no favors with regard to customer satisfaction or loyalty. As such, it has an immensely harmful effect on the overall customer experience (CX) – how customers engage with a company over the entire duration of their time using its products and services.
http://customerthink.com/why-you-should-be-thinking-about-ux-and-cx-differently/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the collection of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
We all know that CX is so much more than deploying a customer satisfaction survey. However, many times an organization’s journey to launch CX starts with just that. What we chose to measure is typically based on who has requested – or insisted – there needs to be a survey. Maybe it’s your support organization, maybe it’s your sales organization, or maybe it’s corporate quality. Where it originated typically colors what and how customer feedback is measured.
…but, is that the best way?
https://blog.walkerinfo.com/blog/who-is-your-cx-architect/#.WxAfsxZfzBs.linkedin/
In a research study carried out by Oracle, almost 55% of Millennials expressed that if the mobile app experience are poor, they would be less likely to use the products or services of that company. Additionally, due to a poor app experience, 39% would also be less likely to recommend a product or service. Lastly, 27% even said that a poor experience would adversely affect the image of a business.
https://mopinion.com/what-makes-good-mobile-app-user-experience/
Customer experience value is seldom quantified from the customer’s viewpoint. We explore it through customer journey mapping, customer advisory boards, surveys, user experience testing, and so forth. Even so, we still may not be sizing it up from their perspective.
https://www.business2community.com/customer-experience/customer-experience-value-creation-01982920/
What more could you wish for than 288% higher lifetime value of your key accounts? That’s really the goal of customer experience management, whereas recommendations, high survey scores, repeat purchases, and so forth are all means to this end. It’s all about longer, more profitable relationships between your company and your customers.
https://clearaction.com/customer-experience-improvement/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
So how can you and your digital team maintain a smooth operation and happy customers while dealing with this massive influx of consumers? The answer is simple – use customer feedback to determine what is irritating your customers the most and solve it.
https://mopinion.com/user-experience-tips-happy-online-customer/
