We are delighted to announce that CareerOne is now using Mopinion’s user feedback software! CareerOne is an Australian online job board servicing all sectors and industries. With a digital strategy geared towards creating a class-leading user experience, the organisation recently redeveloped its platform.
https://mopinion.com/careerone-user-feedback-programme/
Recently, a friend sent me a message about a website I run, suggesting that I add classifieds to the site. After thinking about it, I realized the integration of classifieds could be beneficial for myself and my users. Yet I had never considered it before! My site had no place to submit feedback and who knows what other great ideas I’ve missed from other people.
http://www.uxbooth.com/articles/increasing-usability-with-user-feedback/
Building a simple customer experience that satisfies your customers’ expectations is a starting point (or evolution) in your digital journey. You might be asking yourself, “How do I know what my customer wants?” The data is available from their behavior online, and many of your customers will tell you what they want. Putting the pieces together can appear complex, but it can be simplified if you segment the optimization of your customers’ experience into three buckets: Design, Usability and Search.
https://www.inddist.com/article/2018/02/optimizing-online-customer-experience-design-usability-search/
The research, which involved 3,900 respondents in product, marketing, design and research roles across industries, explored how companies approach customer experience (CX) and conduct CX research.
The top reason for firms conducting customer experience research is “understanding customers and their needs”, according to 63% of respondents, followed by usability testing of websites ( 57%). Fifty-two per cent of respondents say they currently conduct user research on online and offline customer journeys, followed by product usability ( 51%), prototypes ( 48%), apps ( 46%) and competitors ( 42%). Around a third say they use it to test reactions to marketing content ( 31%).
https://www.research-live.com/article/news/cx-research-goes-beyond-usability-finds-study/id/5034842/
In 2004, there was roughly the same number of searches for user experience in comparison to customer experience, according to Google Trends. By 2017, search interest for user experience had doubled, but search interest for customer experience had almost trebled. It was around the middle of 2013, that customer experience began to pull away from user experience, so that by 2017, for every 100 searches for customer experience, there were only 64 for user experience.
https://www.cmswire.com/customer-experience/from-user-to-customer-from-silo-to-experience/
Mopinion is proud to announce that capturing visual feedback is now part of its service offering within the Mopinion Feedback Analytics software. This type of feedback allows our users to take an even closer look at how visitors experience their websites and mobile apps. So how does it work?
https://mopinion.com/mopinion-adds-visual-feedback-to-its-feedback-analytics-software/
