In the age of the customer, merchants both online and offline are focusing on a common theme: how can I provide the best customer experience? To achieve the desired level of customer experience, one of the methods we turn to is personalisation.
http://www.thedrum.com/opinion/2017/12/05/eight-pillars-power-personalisation/
Too many organisations are still suffering from a disjointed approach to customer experience as they look to digitise their businesses, OpenText’s CX expert claims.
The enterprise software company’s global principal evangelist of customer experience management, Roger Lee, said companies need to own the end-to-end journey in terms of digital experience if they have a hope of meeting customer expectations. He acknowledged digitising every aspect of a business, as well as harnessing the data that comes from it for customer gain, are imperatives if organisations want to survive over the next five years.
https://www.cmo.com.au/article/630526/building-robust-digital-customer-experience/
Mopinion has added a new feature to couple website data, such as customer profiles and other visitor data, with user feedback. This new feature equips Mopinion users with deeper insights into how certain online visitors or customers (based on demographics, interests, location, etc.) experience their website or mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/new-feature-to-append-website-data-to-feedback/
