When it comes to marketing technology, 2017 was a year defined by big data. For both marketers and retailers, the most influential technologies available were those that used customer – and even employee – data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture.
https://smartercx.com/will-2018-see-fall-big-data-rise-experience-analytics/
Online ratings and reviews can offer valuable insights into what customers are really thinking. But what happens when that feedback isn’t the whole story?
http://multichannelmerchant.com/blog/giving-voice-silent-majority-boosts-the-customer-experience/
As the world moves from desktop to mobile, apps are becoming our new shopping malls. Just as we walk into a mall or a store, look around the merchandise, pay, and leave with a bag, now we launch an app and shop to our hearts content, without having to leave the comfort of our chair. Best of all, we can do it anywhere we can now do our grocery shopping on our morning commute, shop for friends birthdays on our lunch break, and send Mom flowers without ever having to make a single call.
https://mopinion.com/creating-a-perfect-user-journey-in-your-mcommerce-app/
The fight for customer loyalty is fierce these days and with the ever increasing focus, many brands are taking a closer look at how they can compete to win the heart-share, mind-share, and of course, “purse-share” of their audiences. As they focus on elevating their customer experiences and finding their advantages in an ever more competitive marketplace, several businesses look to data—such as customer feedback—to help them in the battle of customer attraction, retention, and recommendation.
https://www.huffingtonpost.com/entry/4-ways-to-make-the-most-of-your-customer-experience_us_5953fdbbe4b0f078efd986ec/
“You’re a good old horse,” the cowboy drawls, “even though you’re not the fastest ride in the barn. And sometimes, though I hate to mention it, your gait can be uneven. And…”
Finally, the horse has to interrupt: “Dude! I said feedbag, not feedback!”
https://www.forbes.com/sites/micahsolomon/2016/04/04/your-companys-survival-depends-on-the-right-customer-experience-feedback-heres-how-to-get-it/#5be596637eef/
You are not your customer.
Some entrepreneurs struggle to understand and work within this concept. It’s not too surprising, really. Successful entrepreneurs are passionate, motivated people who focus on what they want to happen. They then strive to transform their vision into reality.
https://www.entrepreneur.com/article/281241/
If you are in business, you will eventually have an unhappy customer. The key is knowing to react. We know because we had such an experience ourself.
https://www.entrepreneur.com/article/277437/
Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right.
https://www.entrepreneur.com/article/273748/
A big part of charging more, earning more and attracting more customers comes down to trust. Can your customers trust you to reliably provide what they want? If they can, they will buy from you. If they can't, they won’t.
https://www.entrepreneur.com/article/272368/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
