All the ways big data can help you reach and support more customers.
Big data is more than a buzzword – here’s how you can use it to improve the customer experience at your business.
It’s hard to read anything about business these days without being inundated with buzzwords and how business trends might influence your organization. Big data gets mentioned a lot in articles, but for good reason – it has the potential to be a powerful tool in your business at different levels. Here are some ways that big data analytics can help to improve the experience of your customers.
https://www.techfunnel.com/martech/how-big-data-analytics-can-improve-customer-experiences/
When it comes to marketing technology, 2017 was a year defined by big data. For both marketers and retailers, the most influential technologies available were those that used customer – and even employee – data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture.
https://smartercx.com/will-2018-see-fall-big-data-rise-experience-analytics/
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