Tags: customer-engagement*

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  1. “You’re a good old horse,” the cowboy drawls, “even though you’re not the fastest ride in the barn. And sometimes, though I hate to mention it, your gait can be uneven. And…”

    Finally, the horse has to interrupt: “Dude! I said feedbag, not feedback!”
    https://www.forbes.com/sites/micahsolomon/2016/04/04/your-companys-survival-depends-on-the-right-customer-experience-feedback-heres-how-to-get-it/#5be596637eef/
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  2. The scandal surrounding Facebook's use of personal data has given us a glimpse into the future of marketing and customer experience management.
    https://www.mycustomer.com/experience/loyalty/what-the-facebook-scandal-taught-us-about-the-future-of-customer-engagement/
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  3. What does it really mean to “walk the customer experience talk”? Executive sponsorship is certainly essential, yet there’s so much more to it. An ironic byproduct of any customer engagement effort is that it intrinsically sets up expectations — externally and internally. Walking the customer experience talk means you are following through on expectations you’re setting with customers, employees, channel partners and alliances. It actually means the whole company is getting its act together to deliver what it promised to customers.
    https://www.business2community.com/customer-experience/walking-talk-customer-experience-01957988/
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  4. VANCOUVER, British Columbia, June 04, 2018 (GLOBE NEWSWIRE) -- A panel of ecommerce experts will discuss how retailers can increase revenue and brand loyalty by putting customer experience at the center of their holiday strategy with a live webcast hosted by Mobify and Qubit. "Customer Experience Panel: How to Maximize Your 2018 Black Friday Revenue" will be held Thurs., June 14, 2018, at 11:30am ET/4:30pm BST. Attendees can register here and submit questions live or in advance.
    https://globenewswire.com/news-release/2018/06/04/1516055/0/en/Webcast-Mobify-and-Qubit-Customer-Experience-Panel-to-Reveal-How-Retailers-Can-Maximize-2018-Black-Friday-Revenue.html/
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  5. No company wants to receive complaints about its products or services, but when this does occur, it is important that the firm gets to the bottom of the problem.
    http://www.omegascoreboard.com/news/customer-experience-roi/using-feedback-to-improve-customer-experiences/
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  6. Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
    https://www.businessnewsdaily.com/10643-understand-customer-experience.html/
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  7. To stay ahead of the customer experience curve, companies can no longer rely on voice and telephone services alone, says Stephen Ball, Senior VP Europe and Africa, Aspect Software.

    Recent times have seen some hugely significant developments in industry, with these advances now coming to define how we approach the world of technology. Bitcoin, blockchain and big data have well and truly come to the fore, and AI, automation and chatbots are showing promise on a commercial scale.

    These developments are having a huge impact on the ways in which businesses engage with their customers. Here, Stephen Ball, Senior VP Europe and Africa, Aspect Software, looks at the key customer experience trends that we will see developing in the coming months.
    http://pressoffice.itweb.co.za/aspect/PressRelease.php?StoryID=281944/
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  8. It's no surprise that greater employee engagement leads to better customer experience (CX). It makes intuitive sense and data proves the point. The Temkin Group, for example, has reported that companies with stronger financial performances and better CX have employees who are considerably more engaged than their peers. Not as well-known, though, is that superior CX requires more than general employee engagement.
    https://www.forbes.com/sites/deniselyohn/2018/04/18/the-secret-to-superior-customer-experience/#417403c91f2c/
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  9. Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret to better experience is really quite simple. All you need to do is listen.

    Consider this. I recently spent 63 minutes glued to my phone trying unsuccessfully to resolve a health insurance issue. Five phone calls. A dozen transfers. Multiple hang-ups. Inconsistent information. Contradictory advice.

    Come on now, I wondered. Is this any way to treat a customer?
    https://customerthink.com/the-most-amazing-customer-experience-starts-with-your-ears/
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  10. 'Customer experience' (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports.
    https://www.econsultancy.com/blog/70149-the-future-of-customer-experience-trends-and-challenges-in-2018/
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