Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

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  1. Like an imminent hanging, the looming execution of the European Unions General Data Protection Regulation (GDPR) has concentrated business leaders minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. But it raises some issues as well.
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