Customer Experience News

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1. Research Shows Customer Experience Top Reason Consumers Choose a Brand

   Medallia, Inc. (www.medallia.com), the global leader in customer experience management, together with Ipsos, the leading independent market research company, today announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed across the US, UK, France, and Germany. The findings reveal that customer experience is the top reason consumers cite for choosing a particular brand when making a purchase.

   https://www.prnewswire.com/news-releases/research-shows-customer-experience-top-reason-consumers-choose-a-brand-300669115.html/

   Tags: customer-experience, cx, influence, brand, medallia by tjeerdtraats (2018-06-21)

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2. Why #CX must not be the responsibility of customer service or marketing

   Why is there a high failure rate of customer experience (CX) initiatives? And why do most CEOs not buy into CX? Because CX professionals and companies are not practicing Real CX.

   https://www.mycustomer.com/experience/engagement/why-cx-must-not-be-the-responsibility-of-customer-service-or-marketing/

   Tags: customer-experience, cx, customer-service, marketing, influence by tjeerdtraats (2018-05-23)

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