Research Shows Customer Experience Top Reason Consumers Choose a Brand

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  1. Medallia, Inc. (www.medallia.com), the global leader in customer experience management, together with Ipsos, the leading independent market research company, today announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed across the US, UK, France, and Germany. The findings reveal that customer experience is the top reason consumers cite for choosing a particular brand when making a purchase.
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