tjeerdtraats: impact-of-cx*

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  1. The signs that companies place in and around their stores say a lot about what it’s like to do business with them. Are they friendly and welcoming? Do they set reasonable expectations of the customer experience? Or are they unnecessarily full of rules and regulations?
    https://www.forbes.com/sites/dangingiss/2018/07/05/mcdonalds-wendys-and-subway-show-that-signs-impact-customer-experience/#37c25426680b/
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  2. Good customer service is the most highly valued attribute at both direct banks and multi-channel banks, according to a survey by Forrester Research of more than 110,000 consumers.

    “A lot of the research Forrester does actually shows that customer experience leaders are growing revenue at a much faster rate than their peers,” said Alyson Clarke, principal analyst and a co-author of the report "The US Banking Customer Experience Index, 2018 -- How US Banks Earn Loyalty With The Quality Of Their Experience."
    https://www.forbes.com/sites/tomgroenfeldt/2018/06/22/great-customer-experience-in-banking-can-be-worth-millions-forrester/#3690231d5283/
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  3. Trader Joe’s ranked first among multichannel retailers in Forrester Research’s 2018 U.S. Customer Experience Index.

    Based on a survey of more than 110,000 U.S. adults, the Forrester CX Index aims to measure and rank how well a brand’s customer experience strengthens shopper loyalty. The Cambridge, Mass.-based research firm benchmarked the customer experience quality at 287 U.S. brands, including 42 leading multichannel retailers.
    http://www.supermarketnews.com/retail-financial/trader-joe-s-rates-high-customer-experience-reports-study/
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