Financial institutions have always been at the forefront of innovation and new technologies. In fact, quite recently, increasing automation and the use of electronic trading and payments were some of the largest focuses in this industry. All customer data and accounts were centrally managed by a third party system, which was the standard at the time.
But times are changing. Nowadays we’re seeing that consumers in this industry are evolving. They’re raising their expectations and changing their habits, and focusing on obtaining a better overall experience rather than a better price point. So how can financial institutions stay in touch with their customers? The answer is digital feedback.
http://mopinion.com/new-white-paper-digital-feedback-and-the-finance-industry/
Luckily, this transition to a more digital way of working has – in return – given financial institutions the opportunity to get even closer to their customers than ever. The question is, what do these customer journeys look like and how can digital feedback play into the process of enhancing them?
This article will analyse what the online customer journey within the financial industry looks like, and how organisations within this industry can leverage digital feedback to optimise various stages within the journey.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
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