E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
Getting an edge over your competition can be a challenge for retailers today, however, experts at the Smart Stores Expo 2018 exhibition noted that there are a wealth of solutions, ranging from robotics to design and smart payment, that retailers can utilise to help them.
Held under the theme 'Explore the Future of Smart Retail', this year's event is dedicated to helping players in the industry reinvent their businesses in a rapidly evolving retail landscape.
https://www.khaleejtimes.com/retail-solutions-get-digital-edge/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/