While augmented reality (AR) has been around in the technological domain for quite some time, with the launch of the popular game ‘Pokemon Go’, it was quick to catch limelight among laymen. Recently, many technology giants have been steaming ahead on capitalizing AR onto their future-facing products and experiences. Apple’s acquisition of Metaio, an AR start-up; Google’s 500 million dollars investment in AR company Magic Leap and Microsoft HoloLens’ evolution are only some of the many examples that give a peek into the broad horizon of AR and VR, and how they are soon becoming a part of reality.
https://ar-vr.cioreview.com/news/revamping-customer-experience-with-augmented-reality-nid-25534-cid-135.html/
An increasing focus on customer experience and new technologies will transform the retail industry and the way consumers shop in the future as retailers spend more time and effort to increase customer dwell time within stores.
Advances in smart device technology have allowed consumers to literally buy what they see: anywhere and at any time. Simple, real–time image capture analysis makes everything ‘shoppable’ from any source.
https://www.smh.com.au/business/investments/retailers-to-offer-more-customer-experience-20180301-p4z29z.html/
With e-commerce’s stake in U.S. retail at less than 10 percent, suggestions of a “retail apocalypse” of brick-and-mortar stores is greatly exaggerated, panelists said during a ULI North Texas event on the retail sector. Still, panelists at an event in Dallas said the industry has to find new ways to reinvent itself and connect with customers in order to thrive.
“What we did . . . ten years ago doesn’t work anymore,” said Valerie Richardson, vice president of real estate for the Container Store Inc. “We are in a tectonic-plate shift in our industry. For those of us with longstanding brands, it’s critical that we go deep into our customer base and understand what our customer needs and respond to that appropriately.”
https://urbanland.uli.org/news/retailers-focusing-customer-experience-eye-e-commerce/
Most retailers are looking for ways to improve the consumer experience with their brand, but few are equipped to apply one of the most obvious and powerful approaches available, which is personalisation,...
https://www.bangkokpost.com/business/news/1408718/retail-shows-power-of-personalisation/
Improving the customer experience has become a key focus of all astute retailers. For providers of convenience services, much of the focus rests on integrating frictionless point-of-sale payment. Hence, one of the best-attended educational sessions at the recent National Automatic Merchandising Association show at the Las Vegas Convention Center focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.
https://www.retailcustomerexperience.com/articles/mobile-payment-redefining-the-customer-experience-for-unattended-retail/
In looking back at 2017 in retail customer experience, there were lots of big headlines, a big wave of emerging technologies and a long list of strategies in play as retailers strive to enhance and advance the customer experience.
As the new year arrives, it's a great time to look ahead at what's to come from those in the trenches. Retail customer experience gurus, leaders and experts shared their insight with Retail Customer Experience via email as 2017 ebbed to a close.
https://www.retailcustomerexperience.com/articles/industry-experts-offer-up-2018-predictions-on-retail-customer-experience/
If you start counting the most competitive industry in these days than probably retail top the list. Incremental use of technologies has made this domain more tech-savvy and sophisticated. Especially, enterprise mobility solutions for retail has transformed the way industry operates. It has unveiled new direction for retailers to interact with customers, suppliers, internal staff, and partners.
To be the first choice for customers, it is imperative to deliver a meaningful customer experience. Optimize customer engagement by delivering interactive and seamless user experience on different mobile devices.
Here’re a few touchpoints that end up you by winning the customer loyalty, establishing lasting relations with them and generating repetitive business.
https://customerthink.com/improve-customer-experience-with-enterprise-mobility-solutions-for-retail/
The big challenge in retail: Customer requests for support tend to surge dramatically over the holidays, in-store or online. At the same time, shoppers are ever more conscious of a retailer’s overall customer experience. Omnichannel customer service is a must. Customers have increasing service expectations for the channel of their preference, not to mention the benefits of a seamless customer experience both in-store and digitally. What’s more, ticket surge will vary by channel. A seamless experience for the customer is increasingly linked to omnichannel retailing.
https://www.business2community.com/brandviews/zendesk/holiday-retail-omnichannel-customer-experience-02021587/
Many retailers experienced positive sales growth in 2017, due largely to strong holiday shopping and improved customer confidence. With first quarter strategies already in full cycle, retailers have turned their attention to solutions rather than resolutions to improving the customer’s experience. Here are five pillars of customer experience that retailers are embracing:
https://connect.regencycenters.com/blog/five-pillars-for-improved-customer-experience/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
Let’s take a look at how they’ve experienced the Mopinion software thus far…
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
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