Loyalty360 asked a few experts in the loyalty industry about trends related to customer behavior, how brands can leverage these insights to strengthen relationships and spark expanded brand loyalty, and the positives and challenges associated with Black Friday and Cyber Monday.
https://www.loyalty360.org/content-gallery/daily-news/behavioral-trends-that-could-impact-customer-exper/
Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)?
Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits.
The reality is, big data and technology have enabled brands to understand us better – often better than we understand ourselves (I sometimes joke that Google knows me better than my partner does).
https://www.hospitalitynet.org/opinion/4086016.html/
Customer experience management is generally the domain of the chief marketing officer (CMO) and the marketing department. Information governance usually falls into the domain of attorneys and records managers. It’s time these two groups got together to explore ways they can serve their organization’s mission better as a team.
It’s all about the customers. And their information. And their trust and loyalty.
https://www.cmswire.com/customer-experience/why-customer-experience-needs-information-governance/
Investing in your employees’ knowledge and happiness are sure pointers that can lead to improved business outcomes. To achieve this, the relationship between business owners and the customers they serve must be properly cemented and built on trust. This is where your employees come into play, as they are the ones who play the role of connector between customers and your business. However, to get them to play this role effectively, it is imperative that you adequately train and equip your staff so that they are able to engage and create experiences that eventually lead to customer loyalty.
https://www.hospitalitynet.org/opinion/4086198.html/
If you start counting the most competitive industry in these days than probably retail top the list. Incremental use of technologies has made this domain more tech-savvy and sophisticated. Especially, enterprise mobility solutions for retail has transformed the way industry operates. It has unveiled new direction for retailers to interact with customers, suppliers, internal staff, and partners.
To be the first choice for customers, it is imperative to deliver a meaningful customer experience. Optimize customer engagement by delivering interactive and seamless user experience on different mobile devices.
Here’re a few touchpoints that end up you by winning the customer loyalty, establishing lasting relations with them and generating repetitive business.
https://customerthink.com/improve-customer-experience-with-enterprise-mobility-solutions-for-retail/
appos is considered a leader when it comes to customer experience, but it hasn’t always been that way. When Rob Siefker, now the Senior Director of Customer Loyalty, started representing the company at conferences years ago, he estimates only 10% of people had heard of Zappos. Now that number is around 99%, and the company has become a model of how to create a customer-obsessed culture. However, the road to Zappos’ success wasn’t without hiccups.
https://www.forbes.com/sites/blakemorgan/2018/03/28/stronger-and-smarter-a-look-back-at-customer-experience-with-zappos/#6530f99a39fb/
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