For many years, the definition of a brand essentially amounted to a promise, but what is a promise worth if it is not kept, which is to say, if we fail to deliver it through customer experience and services? With the advent of digital, trust in brands has waned and customers are much more demanding in terms of transparency and the standards they expect, so more than ever brand promises must translate into tangible experience.
https://www.fjordnet.com/conversations/the-need-to-connect-brand-experience-with-customer-experience/
Discover why customer experience should be central to your brand experience with this infographic.
https://www.salmat.com.au/our-expertise/marketing-guides/2018-02/why-customer-experience-is-key/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
Nonetheless, all too many retailers overlook one critical feature that affects all of these touch points: comprehensive, digestible product information.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
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