Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
Nonetheless, all too many retailers overlook one critical feature that affects all of these touch points: comprehensive, digestible product information.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
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