For the past few years, CX has earned a great deal of attention, with more businesses starting to realise the important role they have to play in customer retention, advocacy and long-term profitability. Not only is there now a greater focus on customer experience, but it’s also becoming something that is pulling together many aspects of business operations and requiring a greater level of strategy and co-ordination. So what are the trends that are driving CX in 2018 and how can businesses ensure that they are remaining competitive by delivering a consistently better customer experience?
https://www.emberservices.com/whats-new/will-customer-experience-evolve-2018/
Bain & Company research recently revealed that a 5-percent improvement in customer retention can yield as much as a 75-percent increase in profits for companies across a wide range of industries. TM Forum's own research indicates that service providers in the communications industry are now truly realizing the connection between customer experience and profitability.
https://www.military-technologies.net/2018/02/16/customer-experience-in-the-connected-world/
