Bain & Company research recently revealed that a 5-percent improvement in customer retention can yield as much as a 75-percent increase in profits for companies across a wide range of industries. TM Forum's own research indicates that service providers in the communications industry are now truly realizing the connection between customer experience and profitability.
https://www.military-technologies.net/2018/02/16/customer-experience-in-the-connected-world/
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