Tags: online-experiences*

1 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. The marketing landscape has seen a tremendous shift in the last five years, largely due to data aggregation, and 2018 will be no different as communicators continue to gain a greater and increasingly granular understanding of customers.

    Marketers have become proficient in gathering performance and consumer data through a wide variety of online experiences. These insights have enabled organizations to provide more relevant content throughout every stage of the sales funnel -- from the awareness stage all the way to the conversion stage. In the past, audience data metrics, informed by Google and Facebook analytics, could be applied effectively in organic social media content. But the days of free content are in the past as the industry has moved to a pay-to-play approach to reaching consumers.
    https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/priorities-for-marketers-in-2018-refining-the-customer-experience/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Customer Experience News: tagged with "online-experiences"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.