As the lines between offline and online are blurring, store retailers and online retailers are both redefining the way they function to engage customers and create better experiences for them. Amalgamation of online and offline marketing strategies makes purchasing more rewarding and easier for the customer.
https://www.martechadvisor.com/articles/customer-experience-2/5-ways-online-and-offline-customer-experiences-are-coming-together-in-2018/
