Tags: marketing-landscape*

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  1. To remain relevant and competitive in today’s ever-evolving marketing landscape, businesses of all sizes and industries are undertaking critical transformation processes to align digital goals to strategic business objectives. They do this with the simple end goal of transforming customer experience, with a key approach being the ability to personalise the way they interact with their audiences.
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  2. "If you’ve been thinking about trying out customer journeys but aren’t sure where to start, we’ve outlined three steps that your organization can make quickly and easily—without any major upfront costs or time- and energy-consuming integrations. By following these three steps, your organization will be well positioned to launch an effective customer journey initiative."
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.