"If you’ve been thinking about trying out customer journeys but aren’t sure where to start, we’ve outlined three steps that your organization can make quickly and easily—without any major upfront costs or time- and energy-consuming integrations. By following these three steps, your organization will be well positioned to launch an effective customer journey initiative."
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/3-Steps-to-Kick-Off-Your-Customer-Journey-Initiative-123007.aspx/
To remain relevant and competitive in today’s ever-evolving marketing landscape, businesses of all sizes and industries are undertaking critical transformation processes to align digital goals to strategic business objectives. They do this with the simple end goal of transforming customer experience, with a key approach being the ability to personalise the way they interact with their audiences.
http://fourthsource.com/general/challenges-that-hinder-customer-experience-management-strategies-24080/
