Customer experience management is generally the domain of the chief marketing officer (CMO) and the marketing department. Information governance usually falls into the domain of attorneys and records managers. It’s time these two groups got together to explore ways they can serve their organization’s mission better as a team.
It’s all about the customers. And their information. And their trust and loyalty.
https://www.cmswire.com/customer-experience/why-customer-experience-needs-information-governance/
