t’s clear that customers are driving brands to transform, and many organisations are turning to technology to make necessary CX improvements. The answer to cultivating brand loyalty doesn’t lie solely in technology and, in the race to stay competitive, business leaders are losing touch with the very customers they are trying to serve.
The customer experience is at a breaking point and, in a sea of new technology, companies must find ways to maintain the human touch.
https://realbusiness.co.uk/sales-and-marketing/2018/03/22/the-breaking-point-keeping-the-human-in-customer-experience/
