Tags: experience-analytics*

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  1. When it comes to marketing technology, 2017 was a year defined by big data. For both marketers and retailers, the most influential technologies available were those that used customer โ€“ and even employee โ€“ data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture.
    https://smartercx.com/will-2018-see-fall-big-data-rise-experience-analytics/
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