The customer experience can drive business success more than many presume. Over half of companies now consider customer service a differentiator, and the new competitive advantage. It isn’t easily replicated, helps differentiate a company, along with other benefits, including word of mouth and referrals.
https://customerthink.com/how-customer-experience-can-drive-a-referral-strategy/
Every day, more and more consumers are becoming increasingly familiar with chatbots. It provides greater convenience than apps — making access to services and information simple, frictionless and more natural.
The nature of human-machine interaction (HMI) continues to evolve; it has transformed – from the graphical user interface and the mouse with computers, to capacitive touchscreens with smartphones, to natural ways of interacting with smart assistants– your voice, hands, eyes, and even your brain.
https://yourstory.com/2017/12/customer-experience-can-enhanced-using-chatbots/
