'Steve Jobs himself once said that “you have to start with the customer experience and work backwards towards the technology”. Why is this method so effective when it comes to creating an effective CX strategy? '
https://econsultancy.com/blog/69698-why-the-working-backwards-method-is-key-to-a-superior-customer-experience/
Digital disruption has transformed the way brand marketing is done, primarily due to the growing influence of customers in an increasingly connected world. Given this backdrop, Mint recently partnered with SAP India Pvt. Ltd to host a select CXO round table centred around the theme, “Customer Experience (CX): Way to the heart of a digital business”.
Cassandra Girard, global vice-president and head, consumer and travel industries, at SAP Hybris; and Yashraj Erande, partner and managing director, The Boston Consulting Group, Mumbai, opened up the discussion by sharing their insights on the ingredients of a successful CX strategy and the challenges it entails.
http://www.livemint.com/Home-Page/M65FHOFXZ5Ki7KmEivdVCP/How-customer-experience-is-becoming-central-to-digital-trans.html/
