Branding started out as a concept or a thought to build in a customer’s head. But, along with technological advancements, that has changed. We live in an age of social media and advanced technology where customer experience has turned into branding. So, it is no longer about building perception about customer’s mind. Almost every company has delved deep into the customer experience business.
https://customer-experience-management.cioreview.com/news/why-customer-experience-management-is-the-future-of-marketing-nid-26717-cid-118.html/
Each of your customers is different. Even within the same industry, even as direct competitors, each customer is likely to manage their organizations in different ways and rely on disparate types of resources. All of your customers work hard. Like you, they want their business to be successful and also to reap the rewards of personal success.
https://www.forbes.com/sites/forbestechcouncil/2018/06/13/customer-experience-isnt-rocket-science-but-it-can-be-difficult-to-master/#68cd214c690b/
To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity. In our new report, Avoid These 14 CX Misconceptions, my colleagues and I detail the most common misunderstandings and explain how CX professionals can get back on track.
https://go.forrester.com/blogs/avoid-these-top-cx-misconceptions/
Metrics selection can be the most pivotal decision you make in your customer experience management strategy. That’s because what gets measured gets managed. There’s a science to it. The trick to successful metrics selection is to connect the dots between cause-and-effect. That’s why customer experience metric silos mask momentum as either an understatement or an overstatement of reality.
https://www.business2community.com/customer-experience/8-customer-experience-metric-silos-mask-momentum-01962051#mqf5YIQHOkuFPmge.97/
