Customer experience is the interactions between the customer and the enterprise in the business relationship. It may include awareness, exploration, evaluation, purchase decision, retention, and after-sales service. The enterprises are always focusing on delivering better customer experience at every step of the customer buying process, not only for sales but also for customer retention. This process helps the enterprises to stay competitive in the market for the long run.
http://customerthink.com/5-apps-that-indirectly-help-enterprises-to-increase-customer-experience/
Online content and digital assets are present in every stage of the online customer journeyfrom awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, its the flesh and bones that shape your whole brand identity. And that is precisely why its important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
