Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
Online customer feedback is the most important indicator for finding out how customers experience services that are provided via your website or app. On Thursday, June 16th at 10.00 AM (GMT+1) Mopinion will provide an interesting free Webinar about how to increase online sales with website feedback.
https://mopinion.com/webinar-increase-online-sales-with-website-feedback/
There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
Mopinion aims to expand after securing an investment from a group of investors led by Capital Mills. The growth capital will enable Mopinion to accelerate the further development of its technology and to roll it out in other European countries and the USA.
https://mopinion.com/mopinion-expand-investment-capital-mills/
Historically the company had used a much more basic approach, as Christiaan Buitenhuis, Senior Market Researcher explained, “The old approach was much more Do It Yourself, we had to make calculations in Excel to find the Net Promoter Score for example. With the Mopinion solution these tasks are now already done. Mopinion offers us a big advantage and this is why we switched.”
https://mopinion.com/mopinion-releases-testimonial-video-with-interpolis/
TomTom faces the same customer satisfaction monitoring dilemmas as any business. Remko Strik Manager Post-Purchase & CRM commented on the challenges before the company turned to Mopinion for assistance, “It was like a one-way mirror, our customers could look at us but we couldn’t look back at them. Therefore, we were looking to capture as much rich customer feedback as possible”
https://mopinion.com/mopinion-releases-testimonial-video-with-tomtom/
Mopinion – reporting software for online customer feedback – is looking for full-time sales professionals that will help us expand our business internationally. You will be part of our Global (inside) Sales team and be responsible for qualifying leads and acquiring new clients. Mopinion is a rapidly growing SaaS provider and market leader in the field of customer feedback analysis for websites and apps.
https://mopinion.com/mopinion-takes-customer-feedback-solution-into-new-markets-and-wants-you-to-join/
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