Self-service customer feedback tools for your website: pros and cons? - Mopinion

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  1. Where previously the primary focus was on quantitative data for instance web analytics and A/B testing nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.