The Role of Emotion in Digital Customer Experiences

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  1. In the world of digital business, organizations have two choices - evolve or get left behind. The need for change has never been as urgent as it is now. There has been a good deal of discussion over the past two years as to what change is needed, and who should be driving that change. Even still, it has been difficult to identify what the key elements of a superlative digital and customer experience are.
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