Various studies of B2B customers show that more than 50% are not satisfied with the way in which brands market to them once they became paying customers. Similarly, more than 40% of marketers are not satisfied with the results of their customer marketing efforts, yet 90% of them believe that customer marketing is an important investment. And in an era where customer loyalty is weakening, it is clear that the need to create high value customer marketing investments has never been more pressing.
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