I like to think that we follow the golden rule: market to others as you would like to be marketed to. This really boils down to putting Customer Experience (CX) first. Being customer-obsessed is certainly in vogue, as the Ritz-Carlton, Trader Joes, Netflix and others that made Forbes Most Customer-Obsessed Companies In 2018 list will tell you. But how can companies actually go about putting their customers first?
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