How Channel Proliferation, Customer Experience Demands Are Forcing Marketers To Focus On Brand Distinction

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  1. Customer experience can define a company and make or break its fortune. Innumerable communication channels present marketers with a fragmented landscape along with heightened customer expectations and diminishing brand loyalty. Gone are the days when marketers had a finite universe of a few favorite web sites, television, radio, print, and out-of-home when trying to reach their audiences. Not only has the media diet changed, the purchase path consumers take is no longer linear, nor can it be prescribed. Instead more careful attention and understanding is required of brands to identify ways to drive sales, build loyalty and retain customers.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.