The supply chain isn’t typically a strong consideration when building a customer experience strategy. But at Nordstrom, the supply chain is a critical element of delivering quality customer experiences. The company recently re-imagined its supply chain with customers at the center to create a delivery and logistics process that gets customers exactly what they need, when they need it.
http://forbes.com/sites/blakemorgan/2020/01/02/nordstrom-revamps-customer-experience-with-new-supply-chain-strategy/#753c32f923a4/
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