Using the right technology, brands can collect and analyse unstructured data for unprecedented insight into the customer experience, and take action to transform that experience to meet the needs and expectations of increasingly discriminating consumers. Companies can harness uncensored customer feedback to reimagine CX through a customer-centric lens.
http://forbes.com/sites/businessreporter/2020/01/22/a-better-customer-experience-in-the-feedback-economy/#7f541a756e60/
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