Continuous testing is a term that is commonly associated with software development. The objective of this process is to reduce the time it takes for developers to gather user feedback data and use it to tweak the product. This brings down the time it takes to fix bugs and usability issues on the user’s end and thus contributes to a better customer experience. In some ways then, continuous testing can also be looked at as a marketing strategy. In this blog, let us look at a few ways a business can keep a tab on customer experience through continuous testing.
https://hyken.com/customer-experience-2/guest-blog-how-to-keep-a-tab-on-customer-experience-with-continuous-testing/
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