What runs through your mind when you read a positive review of one of your competitors? Is it anger, jealousy, or a drive to surpass the customer experience that they provide? I’m sure you would welcome their customers with open arms! However, for them to even think about giving you their business you need to be able to learn your competitor’s customer experience and take it to the next level in every aspect for your customers. After all why would a customer demote the experience that they get for the sake of a lower price or a slightly differentiated product?
http://customerthink.com/8-things-your-competitor-can-teach-you-about-customer-experience/