Retail stalwart House of Fraser announced it is closing its doors at several locations across the country, while Poundworld entered administration.
It’s not just retailers abandoning the high street.
Recent research from consumer group Which? revealed banks and building societies closed an average of 60 branches per month between 2015 and 2016.
This news begs the question – how important are branches to a bank’s efforts to secure customer loyalty?
https://www.ftadviser.com/your-industry/2018/06/26/customer-experience-the-key-to-uk-bank-branch-survival/
Delivering world-class customer experience continues to rise up the agenda for marketers. But despite UK brands ploughing billions of pounds into improving their relationship with consumers, they are failing to keep up with increasingly high expectations.
https://www.marketingweek.com/2017/11/23/customer-experience-hits-low/
