With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.
This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX.
Marketers already have a vast amount of data at their fingertips, most commonly sourced from online analytics, customer surveys, email and CRM. But while this might tell us about customer behaviour and even help to highlight customer needs – it’s not always so easy to turn data into actionable insight.
So, how can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice Guide has lots more on the topic, but in the meantime, here are just a few tips.
https://www.econsultancy.com/blog/69936-how-to-start-turning-data-into-customer-experience-insight/
No matter the sector, brands can use experiential to affect the customer experience. Here’s three tips.
http://www.chiefmarketer.com/3-ways-transform-brands-customer-experiences/
Recruitee is a cloud-based ATS (Applicant Tracking System) that streamlines the recruitment process. In order for us to successfully save our users’ time and effort during hiring, we have to listen to their feedback! While we have a firm grasp on how to best execute recruitment software in order to produce results, there may be a feature every once in a while that could be improved for the vast majority of users. It helps tremendously to receive feedback on feature requests, bugs, or other comments, because we are constantly updating and improving the software to be the best it can be and allow our users to make the best hires possible....
https://mopinion.com/guest-post-customer-feedback-tips-software-company-recruitee/
