We're in the age of voice of the customer. Of course, for retailers, this isn't news. But every year yields new evidence that the digital age continues to restructure the buyer-seller dynamic. In today's trust economy, customers are finding tremendous value — and leverage — in social proof. And brands are seeing it become a powerful and persuasive form of digital marketing.
https://www.retailcustomerexperience.com/blogs/social-proof-is-boosting-holiday-sales-5-steps-show-you-how/
