As we start off 2018 with the focus of continuously improving customer experience work, talking about the role of the Chief Customer Officer (CCO) is a great place to start. According to an AdAge article from 2016, this position has been on the rise since the early 2000s – and as of 2014, nearly a quarter of Fortune 100 companies had a CCO (or something akin to it). Why is the CCO role so important? Because the CCO leads customer experience and is tasked with improving the business engine through customer-driven growth – they are always thinking through a customer first lens.
https://customerthink.com/take-action-against-these-4-culprits-that-hinder-customer-experience-growth/
Despite heavy investment by organizations to improve their customer experience, customers still complain about inconsistent and unsatisfactory experiences. Moreover, when this is put to leaders and managers of many organizations they often cite lack of collaboration and communication, silo-ed thinking and the disappointing results of their digital and transformation efforts as some of the main reasons behind their their inability to deliver a consistent and delightful customer experience.
https://www.forbes.com/sites/adrianswinscoe/2017/11/28/when-it-comes-to-customer-experience-in-2018-can-we-make-boring-the-new-cool/#3fda029c5c0a/
