TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
86% of customers are willing to pay more for a better customer experience. Give them what they want. Your customers expect an experience on your site. A great experience; an experience that has been personalized for them. Where do you start when making something like that a reality?
This Exponea e-book will take you through the early stages of improving the customer experience on your site, followed by specific personalization strategies to start using, and a comparison of different product recommendation models so you can pick the best one for your business.
https://www.drapersonline.com/business-operations/industry-insight/industry-insight-building-a-great-ecommerce-customer-experience/7034986.article/
When it comes to creating an amazing customer experience, all companies can learn from the Happiest Place on Earth. With its magical and personalized approach to customer experience, Disney and its theme parks have created a passionately loyal fan base, welcoming 157 million visitors in 2018 with an amazing 70% return rate of first-time guests.
Disney is regularly recognized for its magical approach to customer experience. Here are five lessons every company can learn from Mickey Mouse himself.
http://forbes.com/sites/blakemorgan/2020/01/23/5-lessons-from-disneys-magical-customer-experience/#65cd139b7555/
