Today’s consumers expect instant, automatic, and correct results – every time. Don’t believe me? Go read reviews for your last purchase and I am willing to bet that there are some negative reviews on there about time to delivery, quality, or the return process, etc. We have turned ourselves and future generations into savvy and high-standard consumers. We want it now and we want it for cheap and only the best quality. Too much focus on the front-end delivery will lead to a failed satisfaction. Today’s CX standards are more than just a notification that the missile COULD be inbound. We expect to know where exactly it’s going to impact, when it’s going to hit, how big it is, and we expect to be told immediately if it’s not going to happen.
http://customerthink.com/what-we-learn-from-one-click-cx-its-pitfalls/
