Tags: econsultancy*

1 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.

    This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX.

    Marketers already have a vast amount of data at their fingertips, most commonly sourced from online analytics, customer surveys, email and CRM. But while this might tell us about customer behaviour and even help to highlight customer needs – it’s not always so easy to turn data into actionable insight.

    So, how can marketers ensure they get the most from their data? Econsultancy’s CXM Best Practice Guide has lots more on the topic, but in the meantime, here are just a few tips.
    https://www.econsultancy.com/blog/69936-how-to-start-turning-data-into-customer-experience-insight/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Customer Experience News: tagged with "econsultancy"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.