Each of your customers is different. Even within the same industry, even as direct competitors, each customer is likely to manage their organizations in different ways and rely on disparate types of resources. All of your customers work hard. Like you, they want their business to be successful and also to reap the rewards of personal success.
https://www.forbes.com/sites/forbestechcouncil/2018/06/13/customer-experience-isnt-rocket-science-but-it-can-be-difficult-to-master/#68cd214c690b/
Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their customers in real time, across all channels, including advertising and in-store. Would these marketers stand at the vanguard, delivering the ultimate in tailored, holistic brand experiences—or simply discover the next obstacle to doing so?
https://www.emarketer.com/content/are-you-at-the-fun-part-or-the-hard-part-getting-customer-experience-right/
